In a powerful demonstration of how academic learning can create social impact, Master’s in Corporate Communication students at Multimedia University of Kenya (MMU) delivered a menstrual health education to adolescent girls at Light of Life Rescue Centre in Kiserian, during a one-day Corporate Social Responsibility (CSR) exercise.
The exercise, through “Keep Her in School,” a period dignity project focused on promoting menstrual hygiene awareness among vulnerable schoolgirls, and combating stigma around menstruation, was organized as part of the students’ postgraduate project in Brand and Reputation Management, a unit taught by Prof. Idah Muchunku of the Faculty of Media and Communication aimed at applying key principles of strategic communication, stakeholder engagement, and institutional branding in a real-world context.
During the event, the students conducted educational sessions on menstrual health, facilitated open dialogue and mentorship talks, and distributed essential sanitary products, including sanitary towels, underwear, and assorted foodstuffs.
Masters in Corporate Communication students at Multimedia University of Kenya (MMU) during a one-day Corporate Social Responsibility (CSR) exercise at Light of Life Rescue Centre in Kiserian a project, titled “Keep Her in School, Period Dignity Project,” a part of the students’ coursework in Brand and Reputation Management unit. By Martin Biwott and Peter Peter Ngugi.
The 19 girls and 2 boys at the Centre, most of whom are high school students, also received motivational speeches from the students designed to build confidence, self-worth, and ambition.
Speaking during the exercise, the project Chairperson Miss Tracy Konchella said that the goal was to make a meaningful impact by promoting period dignity and ensuring that no girl misses school because of her menstrual cycle.
“We believe that empowering girls with the right knowledge and resources is crucial to achieving gender equity and supporting Kenya’s development agenda,” said Miss Konchella.
One of the event’s highlights was the contribution from Prof.Muchunku, who also supported the initiative by donating twenty copies of her published manual, “Building Your High School Legacy”, aimed at inspiring the youngsters to envision a bright and impactful future.
Prof. Muchunku, through the manual encouraged the girls and boys that, “No one was born great as everyone on earth was born a baby. Rather, greatness finds you if you learn to stretch and utilize all your energy towards your goal.”
Masters in Corporate Communication students at Multimedia University of Kenya (MMU) during a one-day Corporate Social Responsibility (CSR) exercise at Light of Life Rescue Centre in Kiserian a project, titled “Keep Her in School, Period Dignity Project,” a part of the students’ coursework in Brand and Reputation Management unit. By Martin Biwott and Peter Peter Ngugi.
According to the students, this initiative directly supports Kenya’s development goals and aligns with the United Nations Sustainable Development Goals (SDGs) – particularly those focused on gender equality, quality education, and health and well-being.
The Director of the Rescue Centre, Ms. Eveline Nakola, expressed deep appreciation for the initiative. “We are overjoyed and humbled by this gesture. These girls often feel forgotten, but today, they feel seen, heard, and valued,” she said.
The success of the event was largely attributed by the team’s coordination, which consisted of 13 Masters in Corporate Communication students each having a specific role to play for the implementation of the project, they include: Project Chairperson (Tracy Konchella),Vice chairperson (Grace Naishoo), Project Coordinator (Ann Ngugi), Treasurer (Magdaline Kasuku) Vice Treasurer (Felix Rutto), Secretary (Mercy Mworia), Vice Secretary (Solomon Nyabuto), Media Outreach (Edga Wabwire), Crisis Communication (Cynthia Cherengat ), Social media campaign (Aquinata Khatwenu & Martin Biwott), Logistics (Peter Ngugi), MCs (Stella Mugambi and Lilian Wambua)