In a powerful demonstration of academic learning meeting social impact, Master’s in Corporate Communication students at Multimedia University of Kenya (MMU) brought hope and support to adolescent girls at Light of Life Rescue Centre in Kiserian, through a one-day Corporate Social Responsibility (CSR) initiative focused on menstrual health education.
The project, titled “Keep Her in School – Period Dignity Project,” was organized as part of the students’ coursework in Brand and Reputation Management unit, and aimed at applying key principles of strategic communication, stakeholder engagement, and institutional branding in a real-world context.
Held on Saturday, 26th April 2025, the outreach event focused on promoting menstrual hygiene awareness, empowering vulnerable schoolgirls, and combating stigma around menstruation, an issue that continues to hinder school attendance and self-esteem among many young girls across Kenya.
