Multimedia University of Kenya (MMU) Corporate Communication Club (3C) has emerged the overall winner of the 2026 Public Relations Society of Kenya (PRSK) Bootcamp, beating five other universities to clinch top spot in the annual competition held at Mount Kenya University’s Main Campus in Thika.
The victory marks a return to the top for the MMU team, which won the competition in 2024 before finishing as first runners-up in 2025.
Held under the theme “Communicating in the Digital Era,” the bootcamp brought together students from six universities for professional engagements, knowledge exchange and a practical communication challenge exploring the evolving digital communication landscape, including the growing influence of Artificial Intelligence (AI).
Speaking at the university, the club Patron Ms Faith Muthini attributed the victory to the students’ shared vision, determination and commitment to working together towards a common goal.
She challenged the students to cultivate a winning mentality, set clear goals and remain focused, noting that their willingness to work as a team and respond positively to the challenge was instrumental in securing the trophy.
“In life, you must visualise that you are going to win. You must declare a goal and a purpose,” said Ms Muthini.
She noted that beyond the accolades, participation in the PRSK Bootcamp provides students with valuable opportunities to engage with industry professionals, build networks, explore partnerships and gain practical insights into the communication industry.
Ms Muthini added that the club plays an important role in bridging the gap between academic training and professional practice through engagements with industry practitioners, allowing students to appreciate the skills and competencies required in the workplace.
She urged the winning team to use its experience to mentor younger students, recruit more members and sustain the club’s achievements.
Outgoing club Patron Dr. Margaret Mtange emphasised the importance of such competitions in complementing classroom instruction, noting that they provide students with opportunities to move beyond theoretical understanding and apply communication concepts in practical settings.
She observed that participating in industry-based activities enables students to test their skills, interact with peers from other institutions and develop both professionally and personally.
“Students get an opportunity to relate concepts and interact at a personal level. They test their skills and learn them. They remember the concepts because they have applied them and they grow professionally and personally while building a community,” said Dr. Mtange.
The club chairperson Miss Fiona Maitha, who led the winning team, attributed the victory to resilience, teamwork and the determination to overcome challenges.
Maitha revealed that the team had only two days to develop its concept, having received the competition brief just two days before the presentation day.
She said the team’s decision not to allow any limitation to constrain its creativity, coupled with lessons learnt from previous competition experiences, played a significant role in securing the victory.
“Our university may not have the biggest facilities compared to some of the universities we were competing against, but we did not let that limit us. We came up with the most innovative idea to develop our concept. We worked together, remained resilient and pushed through the challenges,” said Maitha.
She also acknowledged the support and guidance of the club patrons, noting that their consistent follow-up, encouragement and mentorship helped keep the team focused throughout the preparation period.
With the victory earning MMU the opportunity to host the next edition of the bootcamp, Maitha said the club had already begun preparing the next generation of participants through mentorship and knowledge sharing.
She noted that most members of the winning team are in their final year of study, making it necessary to equip first, second and third-year students with the experience and confidence needed to defend the title.
